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Why do consumers prefer higher indifference curves?
Carl Rogers
A founding figure in psychotherapy research and humanistic psychology, best known for developing client-centered therapy and concepts such as the actualizing tendency and conditions of worth.
Pastor
A religious leader authorized to conduct spiritual services and provide guidance within Christian churches.
Negative Self-concept
An individual's overall perception of themselves that is characterized by a lack of confidence, low self-esteem, and a generally unfavorable view of one's abilities and value.
Ideal Self
A person's concept of how they would like to be, representing their goals and aspirations.
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