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Define the terms of trade.
Professional Writing
Professional writing refers to the production of clear, concise, and purposeful written content for a specific audience in a professional context.
External Audience
Refers to individuals or groups outside of an organization that a company communicates with or markets to, such as customers, investors, or the general public.
Marketing Plan
A comprehensive document or blueprint that outlines an organization's marketing efforts and strategies for a specific period, including objectives, target markets, and tactics.
Target Audience
The specific group of people at whom a product or the marketing message of a product is aimed.
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