Refer to the Information Provided in Table 21

question 84

Multiple Choice

Refer to the information provided in Table 21.3 below to answer the questions that follow.
Table 21.3
The data in the table was used to estimate the following consumption function: C = 20 + 0.2Y.
-Refer to Table 21.3. The error for point C is equal to

• A) -2.
• B) 0.
• C) +2.
• D) +4.

---

Definitions:

Point-of-Purchase Stimulus

Marketing materials or displays placed at the site of the transaction to influence the consumer's purchase decision at the moment of buying.

Evoked Set

A group of relevant brands that a consumer recalls when making a purchase decision.

Exchange Theory

A social psychological perspective that views social relationships as transactions where individuals seek to maximize rewards and minimize costs.

Buying Behaviour

The decision-making process and actions of consumers regarding the search for, selection, purchase, use, and disposal of goods and services.