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Building roads, power generators, and irrigation systems are projects that are referred to as
Market Segmentation
A strategy whereby a firm divides the total market into groups of people who have relatively similar product needs.
Market Positioning
The process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way relative to competitors.
Multi-Segment Approach
A strategy where a company targets multiple market segments, offering specific products or marketing mixes to each segment.
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