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Cost curves shift if
i.technology changes.
ii.the prices of factors of production change.
iii.productivity changes.
Marginal Revenue
The additional revenue that a firm receives from selling one more unit of a product or service.
Perfectly Competitive Industry
A market structure where many firms offer identical products, and no single buyer or seller has the market power to influence prices.
Price Setters
Firms or entities that have the ability to influence or set the price of goods and services in a market due to lack of competition or market dominance.
Perfectly Competitive Firms
Companies operating in a perfectly competitive market, where they sell identical products and cannot influence market price, leading to them being price takers.
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