A Velocity of 3 Means Money Changes Hands, on Average

question 6

Multiple Choice

A velocity of 3 means money changes hands, on average, every

• A) 3 years.
• B) 4 months.
• C) 3 months.
• D) 1/3 of a month.

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Definitions:

Brand's Timelessness

The ability of a brand to remain relevant and retain its value over time, transcending trends and generations.

Brand's Coherence

The consistency and alignment of a brand's message, values, and identity across all touchpoints and experiences.

Connections To Culture

The ways in which a brand or product relates to, integrates with, or represents cultural values, norms, or themes.