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Wealth and consumption rise when there is a stock market
Brand Purpose
The reason a brand exists beyond making a profit, often framed as its contribution to society or consumers' lives, enhancing its emotional connection with customers.
Brand Storytelling
The use of narrative and creative expression to communicate a brand’s values, history, and mission to engage consumers emotionally.
Skilled Craftsperson
An individual with specialized training and high expertise in a particular craft or trade.
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