Suppose That Due to a Shortage of Parts from Its

question 215

Multiple Choice

Suppose that due to a shortage of parts from its Asian suppliers, Apple experienced a 25% drop in its sales. Even though its sales decreased, Apple did not cut the wages of its non-unionized workers. This is an example of

• A) an implicit or social contract not to cut wages.
• B) employment-at-will.
• C) poor management.
• D) an explicit contract not to cut wages.

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Definitions:

Taco Bell

An American-based chain of fast food restaurants known for its Mexican-inspired menu items such as tacos and burritos.

Brand Messaging

Communications strategies and tactics used by companies to convey their brand's values, personality, and promises to potential and existing customers.

Competitive Environment

The dynamic external system in which a business competes and functions, including factors such as competitors, customers, and regulations.

Brand Loyal Customers

Refers to consumers who consistently purchase the same brand over alternatives due to satisfaction, trust, or preference.