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[-(MPC/MPS) ] is the formula for the
Price-Quality Relationship
The perceived association between the cost of a product or service and its quality, influencing consumer decision-making.
Product Signal
Indicators or features of a product that communicate its quality, authenticity, or prestige to consumers.
Inertia
The tendency to remain unchanged or idle in one's attitudes, behavior, or decisions due to psychological resistance to change.
Non-compensatory Rule
A decision rule in which an option is rejected if it fails to meet at least one important criterion, regardless of its merits on other criteria.
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