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The Notion That Buyers Determine What Will Be Produced by Choosing

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The notion that buyers determine what will be produced by choosing what they purchase is called consumer sovereignty.


Definitions:

Yield To Maturity

Yield to Maturity (YTM) is the total anticipated return on a bond if the bond is held until it matures, accounting for interest payments and principal repayment.

Par Value

Par value is the face value of a bond or the stock value stated in the corporate charter, which signifies the minimum price that the securities can be issued for.

Coupon Rate

The interest rate on a bond, expressed as a percentage of the bond's face value, paid by the bond issuer to the bondholder.

Current Yield

A bond’s annual coupon payment divided by its price. Differs from yield to maturity.

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