-In the Figure Above,complete the Graph of the Electric Utility

question 118

Essay

-In the figure above,complete the graph of the electric utility company by adding the marginal revenue and marginal cost curves.Assume the marginal cost is constant at 4¢ per kilowatt-hour.Now discuss the marginal cost pricing rule and the average cost pricing rule regulators might use to regulate the firm.Be sure to state the price and quantity that are selected for each option.Also,what price and quantity does the firm select if it is not regulated?

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Definitions:

Invested Assets

Assets in which funds have been placed with the expectation of generating income or profit.

Investment Centers

Parts of an organization with direct control over investments and revenues, and responsibility for generating profits, often evaluated through return on investment (ROI) measures.

Profit Centers

Sections or branches of a business that are responsible for generating revenue and are evaluated based on their profitability.

Cost Centers

Parts of an organization that do not directly produce revenue but incur costs, for which managers are responsible for controlling expenses.