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What is the major functional group in the following compound?
Emotional Needs
Fundamental human desires for emotional fulfillment, such as belonging, love, and self-esteem, that brands can address in their offerings.
User Innovations
Innovations created by users rather than manufacturers, often based on personal need, which can influence or lead to new product developments.
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Issues or challenges that have not been addressed effectively and may still require a suitable solution.
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Professionals responsible for developing and maintaining a brand's image, identity, and strategy to achieve business objectives.
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