Sometimes It Is Preferable to Market to a Particular Age

question 35

True/False

Sometimes it is preferable to market to a particular age group rather than a mind-set;in such an instance,psychographic studies can help marketers arrive at a deeper understanding of consumer behavior than is possible with traditional segmentation variables.

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Definitions:

Thomas Friedman

An American journalist and author known for his work on globalization, international affairs, and environmental issues.

The World is Flat

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Traditional Value Chains

The sequential process of adding value to raw materials through various stages of production, leading to finished products ready for the consumer market.

Entrepreneurship Faculties

Academic or educational departments within institutions that specialize in teaching and researching entrepreneurship and related business practices.