BMW's Slogan "The Ultimate Driving Machine," Is an Example of an Attribute

question 62

True/False

BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit which has proven successful in their positioning strategy.

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Definitions:

Rejection

The act of dismissing, refusing, or not accepting someone or something.

Emotional Loneliness

A state of feeling isolated and disconnected from others, lacking intimacy or deep, emotional connections.

Social Loneliness

The feeling of not having enough social contacts or relationships, or of being disconnected from others.

Social Deprivation

A condition resulting from a lack of social contact, interaction, and relationships with others, which can lead to negative psychological and emotional effects.