The Process of Global Market Segmentation Begins with the Choice

question 92

Multiple Choice

The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.All of the following are variables that are commonly used except:

• A)demographics.
• B)polycentrics.
• C)behavioral characteristics.
• D)benefits sought.
• E)psychographics.

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Definitions:

Internal Labour Force

Employees who are currently working within an organization, as opposed to external candidates or contractors.

Staffing Table

A tool used in human resources planning that lists all current and projected job positions in an organization, along with other critical information such as the number of people needed for each role.

Trend Analysis

The process of comparing business data over time to identify any consistent results or trends that can be used to make business predictions.

Skills Inventory

A comprehensive list or database of the skills and competencies that employees possess within an organization, aiding in workforce planning and development.