Which of the Following Criteria Should Marketers Use When Assessing

question 94

Multiple Choice

Which of the following criteria should marketers use when assessing opportunity in global target markets?

• A)current size of the segment
• B)anticipated growth potential
• C)competition
• D)compatibility with company's overall objectives
• E)all of the above

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Definitions:

Average Collection Period

The average number of days it takes for a business to receive payments owed by its customers.

Average Daily Sales

The average amount of sales generated per day over a specific period, commonly used to assess business performance.

Credit Policy

Guidelines that a company follows to determine the creditworthiness of customers, which influence terms of credit and collection procedures.

Total Revenue

The total amount of income generated by the sale of goods or services related to the company's primary operations before any expenses are deducted.