Basic Criteria That Marketers Should Keep in Mind While Assessing

question 67

Multiple Choice

Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

• A)current size of the market segment.
• B)anticipated growth potential of the market.
• C)compatibility with company's overall objectives.
• D)competition in the market.
• E)securing first-mover advantage.

---

Definitions:

Globalization Benefits

The positive impacts of globalization, including economic growth, cultural exchange, and the spread of technology and innovation across borders.

Extended Equally

The principle or practice of distributing resources, rights, or opportunities uniformly among all members of a society or group.

Factors Contributing

Various elements or conditions that together influence an outcome or development.

Globalization

The increasing interconnectedness and interdependence of the world's markets, cultures, and populations.