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After evaluating the identified segments,decisions have to be made whether to pursue a particular opportunity or not.Assuming the decision is made to proceed,an appropriate targeting strategy must be developed.Explain the basic categories of target marketing strategies and how they can be implemented.
Culturally Diverse Patients
Refers to patients from various cultural backgrounds, requiring healthcare professionals to have a broad understanding and sensitivity to their unique health beliefs and practices.
Pediatric Patients
Individuals under the age of 18 who require medical care, often involving specialized approaches tailored to children's health needs.
Self-Identity
An individual's understanding and concept of themselves, shaped by personal experiences, attributes, and social roles.
Sexual Orientation
An inherent or immutable enduring emotional, romantic, or sexual attraction to individuals of a particular gender.
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