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Colgate Total Toothpaste Is Positioned as the Brand That Addresses

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Essay

Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health.Such positioning is very important from the business point of view.How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy?

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Definitions:

Body Fat

The portion of the human body that consists of fat tissue, important for energy storage and insulation.

Nutritional Levels

Refers to the concentration and balance of nutrients in the body or in a specific diet.

Organic Compounds

Chemical compounds containing carbon, typically found in living organisms or derived from them.

Plant Foods

Foods derived from plants, including vegetables, fruits, grains, nuts, and seeds.

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