Market Research Should Focus on Finding Out How a Potential

question 7

True/False

Market research should focus on finding out how a potential customer can be changed into an actual customer.

---

Definitions:

Epigenetics

Nongenetic influences on a gene’s expression, such as stress, nutrition, and so forth.

Genetic Expression

The process by which information from a gene is used in the synthesis of a functional gene product, often leading to the manifestation of a particular trait or characteristic.

Early Experiences

Influential events or situations encountered in childhood that can have long-lasting effects on an individual's development and behavior.

Heritability Coefficient

A statistical estimate that indicates the proportion of variance in a particular trait within a population that can be attributed to genetic differences among individuals.