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It will be convenient to do a telephone survey in rural areas in China since, according to the Ministry of Information Industry reports, 40% of households have at least one fixed-line telephone.
Utility Function
A mathematical model in economics that maps a consumer's preferences for various products and services to a numerical representation of utility or satisfaction.
Engel Curve
A graphical representation that shows how household spending on a particular good or service varies with income.
Demand Curve
A graphical representation of the relationship between the price of a good and the quantity demanded, typically downward sloping.
Giffen Good
A type of inferior good for which demand increases as its price increases, contrary to the typical law of demand.
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