Which of the Following Environmental Factors May Require Marketers to Adjust

question 57

Multiple Choice

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

• A) Researchers must be prepared for new parameters of doing business.
• B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business.
• C) Research may help reduce psychological overload.
• D) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market.
• E) all of the above

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Definitions:

Net Markups

Net Markups refer to the increase in the selling price of goods beyond their purchase price, net of any discounts or allowances.

Cost-to-Retail Ratio

A method used in retail to convert the cost of goods available for sale into the retail price.

FIFO Cost

A cost flow assumption for inventory valuation where the first items purchased are the first ones to be used or sold.

Retail Inventory Method

An accounting method used by retailers to estimate inventory cost by calculating a cost-to-retail percentage and applying it to the retail price.