Anyone Undertaking a Market Research Project Should Understand That the First

question 48

Multiple Choice

Anyone undertaking a market research project should understand that the first step is:

• A)setting the budget.
• B)determining the methodology to use.
• C)deciding who will see the final report.
• D)defining the problem.
• E)determining the information requirement.

---

Definitions:

Liquidation Preference

A term in a contract that stipulates the order in which shareholders are paid out in the event of a liquidation or exit.

Preferred Stock

A class of shares that offer their holders preferential rights to dividends and asset distribution over common stockholders, often without voting rights.

Treasury Shares

Shares of a company's own stock that it has reacquired and holds, which do not carry voting rights or pay dividends.

Authorized

Officially given a right or power to do something or the condition of having official permission.