For Consumer Products,qualitative Research Is Especially Well Suited To

question 3

Multiple Choice

For consumer products,qualitative research is especially well suited to:

• A)get close to the consumer.
• B)describe the cultural context of consumer behavior.
• C)identify core brand equity.
• D)identify what people really feel.
• E)all of the above

---

Definitions:

Evolutionary Theory

A theory explaining the diversity of biological species through gradual processes of change and selection over generations.

Restorative Theory

A theory of sleep proposing that sleep serves to replenish and restore physiological processes that diminish during wakeful and active hours.

Psychoanalytic Theory

A theory of personality development, originated by Sigmund Freud, that emphasizes unconscious motives and conflicts.

Dream Theory

Various psychological theories that seek to explain the meaning, origins, and functions of dreams, including Freud's psychoanalytic theory of dreams as wish fulfillment.