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Marketers must be aware of the impact of SRC and other cultural assumptions since:
Social Impact
The effect of an activity on the social fabric of the community and well-being of the individuals and families.
Social Constructivism
A theory in sociology and learning that emphasizes the importance of social interactions and culture in the construction of knowledge and understanding of the world.
Technology's Role
Refers to the impact and influence of technological advancements on various aspects of society and various sectors.
Bell Telephone Company
An early American telephone company founded by Alexander Graham Bell, which eventually became AT&T, playing a key role in the development and expansion of telecommunications in the United States.
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