A Marketer of Breakfast Cereals Might Send Researchers to Preselected

question 71

Multiple Choice

A marketer of breakfast cereals might send researchers to preselected households at 6 A.M.to watch families go about their morning routines.The client could also assign a researcher to accompany family members to the grocery store to record their behavior under actual shopping conditions.This type of research method is considered as:

• A)focus group.
• B)invasion of privacy.
• C)consumer panel study.
• D)factor analysis.
• E)observation.

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Definitions:

Federal Funds Market

A financial market that allows banks to borrow or lend reserves overnight to meet reserve requirements.

Excess Reserves

Assets retained by banks exceeding the compulsory minimum reserves stipulated by central bank regulations.

Deposits

Money placed into a financial institution for safekeeping, which can earn interest over time depending on the type of account.

Reserves

Assets kept on hand by a bank, company, or government to meet future liabilities, emergencies, or regulatory requirements.