When the Coca-Cola Company Convened Focus Groups in Europe and Asia

question 5

Multiple Choice

When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can, it was attempting to collect ________ data.

• A)primary
• B)secondary
• C)incipient
• D)quantitative
• E)MIS

---

Definitions:

Descriptive Analytics

The use of data to understand past and current business performance, making it easier to analyze and communicate insights.

Analytic Domain

A field of study and practice that focuses on extracting insights and understanding from data.

Organizational Stages

Various phases an organization goes through during its lifecycle, typically including startup, growth, maturity, and decline or renewal.

Codifies Employee Data

The act of organizing and integrating employee information into a systematic and accessible format, often in a database.