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How can observational studies and focus groups be used in marketing research? What are the different methods by which these studies are conducted?
Conditional Positive Regard
Acceptance and love that are contingent upon a person behaving in certain ways or meeting certain conditions.
Carl Rogers
An influential American psychologist who founded the humanistic approach to psychology and developed client-centered therapy.
Psychoticism
A personality pattern typified by aggressiveness and interpersonal hostility, and in the context of mental illness, can refer to a tendency towards psychosis.
Big Five
A model describing five major dimensions of human personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
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