In China, Dell Had to Find a Meaningful Interpretation of "Direct

question 32

Multiple Choice

In China, Dell had to find a meaningful interpretation of "direct sales." A literal translation results in zhi xiao which is the Chinese term for "illegal pyramid marketing schemes." To counteract the negative connotation, Dell's sales representatives began using the phrase zhi xiao ding gou, which translates as:

• A)direct orders.
• B)direct marketing.
• C)pyramid orders.
• D)pyramid scheme.
• E)direct shipping.

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Definitions:

Production Volume

The total number of units produced during a specific period, reflecting the level of manufacturing activity.

Fixed Manufacturing Cost

Costs that remain constant regardless of the level of production or sales activities, such as salaries, rent, and depreciation on manufacturing equipment.

Production Volume

The total quantity of products or goods produced by a company within a specific period.

High-low Method

A technique used in cost accounting to estimate fixed and variable costs associated with production by analyzing the highest and lowest levels of activity.