Suppose You Are a Sales Representative for Advanced Micro Devices

question 73

Multiple Choice

Suppose you are a sales representative for Advanced Micro Devices (AMD) in Japan.You are trying to convince Toshiba to buy your company's superfast Opteron microprocessor for its new laptop computer.Toshiba's representative seems interested,but finally does not place an order.Confidentially,the representative tells you that he is afraid that Intel will withhold shipments of its Pentium 4 if he does business with AMD.Thinking about Intel's role in this scenario,which of the following elements of the five forces model is evident here?

• A) barriers to entry
• B) bargaining power of suppliers
• C) bargaining power of buyers
• D) threat of substitute products
• E) threat of new entrants

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Definitions:

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Preliminary Part

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