Gillette Markets Its Flagship MACH3 Razor in More Than 100

question 43

Multiple Choice

Gillette markets its flagship MACH3 razor in more than 100 countries around the world. The MACH3 is available virtually everywhere that consumers shop for personal-care products; because of its advanced 3-blade design, the MACH3 typically costs more than other wet-shaving systems. Which generic strategy is evident in Gillette's global marketing effort of MACH3?

• A)cost leadership
• B)differentiation
• C)cost focus
• D)focused differentiation
• E)consumer focus

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Definitions:

Real Interest Rate

The interest rate adjusted for inflation, reflecting the real cost of borrowing and the real yield to investors.

U.S. Interest Rate

The benchmark interest rate set by the Federal Reserve in the United States, influencing the borrowing and lending rates across the economy.

Net Capital Outflow

Net capital outflow refers to the difference between the domestic investment in foreign assets and the foreign investment in domestic assets over a particular period.

Foreign-Currency Exchange

The trading of one currency for another, determining how much one currency is worth in terms of the other.