Smartphones That Are Equipped with Global Positioning System Can Determine

question 24

Multiple Choice

Smartphones that are equipped with global positioning system can determine the users' exact geographic position.This capability has created new opportunity for marketers by using all of the following innovative means except:

• A) text messages can be sent to smartphone users who are in the vicinity.
• B) offering special deals to smartphone users who happen to be in the vicinity.
• C) promoting mobile campaigns which will reach smartphone users.
• D) obtaining demographic information through the smartphone users.
• E) locate smartphone users for delivering products or services.

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Definitions:

Machover's

Refers to the Machover Draw-A-Person Test, a projective psychological test used to assess personality and emotional functioning.

Goodenough-Harris

A drawing test used as a measure of intelligence in children, where children are asked to draw a person.

Projective Tests

Psychological assessment tools that use ambiguous stimuli to elicit responses that are thought to reveal a person's unconscious thoughts, feelings, and desires.

Advanced Skills

Skills that go beyond basic proficiency, requiring higher levels of knowledge, experience, or training.