Which of the Following Is Not a Step in the Strategic/consultative

question 50

Multiple Choice

Which of the following is not a step in the strategic/consultative selling model?

• A) develop a marketing mix
• B) develop a personal selling philosophy
• C) develop a product strategy
• D) develop a relationship strategy
• E) develop a presentation strategy

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Definitions:

Corporate Officers

Executives or high-ranking officials within a corporation who are given authority to make decisions and oversee the day-to-day operations and strategic planning of the company.

Robinson-Patman Act

U.S. federal legislation that forbids producers from engaging in practices that prevent fair competition, especially through price discrimination.

Price Discrimination

A pricing strategy where identical or substantially similar goods or services are sold at different prices by the same provider.

Raw Materials

Basic substances or components that are used in the production of goods or finished products.