Japanese Companies Are Less Inclined to Use This Approach for Selecting

question 47

Multiple Choice

Japanese companies are less inclined to use this approach for selecting advertising agencies:

• A) designate global agencies.
• B) designate local agencies.
• C) use ads in-house.
• D) use outside agencies.
• E) use in-house marketing.

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Definitions:

Cladogram

Evolutionary tree diagram that visually summarizes a hypothesis about how a group of clades are related.

Cladogram

A diagram used in cladistics which shows relations among organisms based on shared derived characteristics.

Phylogeny

Evolutionary history of a species or group of species.

Clade

A group of taxa whose members share one or more defining derived traits.