Examlex
The advertising promise that captures the reason that people buy products is known as:
Excludability
A characteristic of a good according to which it is possible to prevent people who have not paid for the good from consuming it.
Optimal Quantity
The quantity that maximizes a firm or individual's net benefit, often determined through cost-benefit analysis.
Marginal Cost
The rise in expense associated with the production of an extra unit of a product or service.
Negative Externalities
The cost that affects a party who did not choose to incur that cost, often associated with production or consumption of goods and services, such as pollution.
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