A Company That Is ________ in Its Approach to Public

question 5

Multiple Choice

A company that is ________ in its approach to public relations will extend home-country PR activities into host countries.

• A) regiocentric
• B) polycentric
• C) ethnocentric
• D) domestic
• E) hostile

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Definitions:

Implicit Self-esteem

An automatic, non-conscious aspect of self-esteem reflecting a person's underlying self-evaluation.

Explicit Self-esteem

The conscious and deliberate evaluation of one's worth or value as an individual.

Reflected Glory

The phenomenon of basking in the success or positive attributes of another person or group to which one is connected, enhancing one's self-esteem.

Implicit Self-esteem

A form of self-esteem that is revealed by subconscious or automatic responses rather than conscious reflection.