Marketing Channels Exist to Create Utility for Customers

question 9

Multiple Choice

Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except:

• A)place utility.
• B)price utility.
• C)information utility.
• D)form utility.
• E)time utility.

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Definitions:

Self-perception

The process through which individuals interpret their own behavior and form attitudes and beliefs about themselves.

Arousal

A physiological and psychological state of being awake or reactive to stimuli.

Self-awareness Theory

A psychological theory suggesting that individuals become more introspective and evaluative of their own behavior when they are made self-aware.

Human Beings

Complex organisms capable of reasoning, self-reflection, and forming social connections.