When British Entrepreneur Richard Branson Established the First Virgin Megastore

question 65

Multiple Choice

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain. Judging by the approach Branson used, he and his management team must have viewed Japan as:

• A)culturally close and easy to enter.
• B)culturally distant and easy to enter.
• C)culturally close and difficult to enter.
• D)culturally distant and difficult to enter.
• E)culturally difficult and easy to enter.

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