Luxury Good Marketers Found a New Way to Combat Gray

question 11

Multiple Choice

Luxury good marketers found a new way to combat gray market imports into the United States.In March 1995,the U.S.Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfume without permission.The distinctive packaging of the perfume is also protected by the U.S.Copyright law.The ruling implies that:

• A) Givenchy can only be sold in copyrighted packages.
• B) Costco and Walmart will no longer be able to sell Givenchy.
• C) Costco and Walmart will be able to sell Givenchy with authorization.
• D) gray marketers will be able to market with authorization.
• E) discount drugstores cannot market a product resembling Givenchy's perfumes.

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Definitions:

Abrupt Retirement

The sudden and unexpected cessation of employment, leading to a transition from a working life to retirement without gradual adjustment.

Part Time

Employment or engagement in activities for less than the full amount of time typically considered normal or standard.

Grandparent Relationships

The connection and emotional bond between a grandparent and grandchild, which can significantly impact the child's development and well-being.

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Individuals who are in the later stages of life, often defined as those aged 65 and above, experiencing various physiological, cognitive, and social changes.