When Kraft Foods Launched Oreo Brand Cookies in China in 1996,they

question 10

True/False

When Kraft Foods launched Oreo brand cookies in China in 1996,they found that Oreo was too sweet for the Chinese palate,and the price was too high.Oreo reformulated a less-sweet chocolate-covered wafer and reduced its price.This strategy is referred to as product extension approach.

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Definitions:

Informal Systems

Systems within an organization that operate based on unwritten rules, social norms, and relationships rather than formal policies and procedures.

Self-Interested Politics

Actions and strategies employed by individuals or groups within an organization aimed at advancing personal agendas or interests, often at the expense of others.

Organizational Members

Organizational members are individuals who are part of an organization, contributing to its culture, goals, and overall function.

Internal Networks

Connections and relationships within an organization that facilitate communication and collaboration among its members.