Global Marketers Must Understand the Importance of Visual Aesthetics Embodied

question 9

Multiple Choice

Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product,label,or package.Which of the following statements is not true regarding the use of color in selected countries?

• A) Yellow color on Caterpillar's earthmoving equipment is acceptable worldwide.
• B) Packaging aesthetics are particularly important to the Japanese.
• C) White color is associated with death and bad luck in some Asian countries.
• D) The red Marlboro color had to be changed in some Asian countries.
• E) Chinese consider the red color to be lucky.

Recognize the largest regional trading blocs and their impact on international trade.

Understand the historical development of international trade agreements such as GATT.

Understand the arguments for and against trade protectionism in various industries (e.g., infant industry, declining industries, national defense).

Conceptualize the effects of international trade on economic efficiency and opportunity costs.

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Definitions:

Creatinine

A waste product produced by muscles from the breakdown of a compound called creatine, commonly measured in blood or urine tests as an indicator of kidney function.

Tubular Reabsorption

Movement of primarily nutrient molecules and water from the contents of the nephron into blood at the proximal convoluted tubule.

Peritubular Capillary Network

A network of tiny blood vessels that surround the tubules in the kidneys, involved in reabsorption and secretion.

Glomerular Filtration

Movement of small molecules from the glomerulus into the glomerular capsule due to the action of blood pressure.