Maslow's Hierarchy Is Applicable to Global Marketing Because It Can

question 56

Multiple Choice

Maslow's hierarchy is applicable to global marketing because it can help explain how:

• A)basic human needs can drive the development of global products.
• B)"self-actualization" is the highest-order need in Japan as well as Western nations.
• C)status needs in different countries can only be fulfilled with localized products.
• D)"luxury badging" is irrelevant to companies marketing in Asia.
• E)Asians differ from Westerners in their basic physiological needs.

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Definitions:

Hindsight Bias

The tendency to believe, after an event has occurred, that one would have foreseen or predicted the event — commonly known as the "I-knew-it-all-along" effect.

Exaggerate

To make something seem larger, more important, better, or worse than it really is.

Foreseen

Anticipated or predicted based on existing knowledge or evidence.

Outcome

The result or consequence of an action, process, or decision, which can be observed and measured.