Alfred Zeien, Former Chairman of Gillette, Once Noted That His

question 70

Multiple Choice

Alfred Zeien, former chairman of Gillette, once noted that his company's Parker Pen unit does not have to develop a special model for Malaysia and Singapore because shoppers worldwide seek the same things when buying a gift that will serve the recipient as a status symbol. This insight relates to which level of Maslow's hierarchy of needs?

• A)physiological
• B)safety
• C)social
• D)esteem
• E)self-actualization

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Definitions:

Hunger Pangs

Physical sensations of discomfort or pain in the stomach area, typically indicating a need to consume food.

Acculturation-Avoidance

The active resistance or refusal to adopt the cultural norms or practices of another group, often leading to the preservation of one's original cultural identity.

Approach-Avoidance

Refers to the internal psychological conflict that arises when a single goal is both attractive and unattractive simultaneously.

Ten-Year-Old

A term used to describe someone or something that is exactly ten years of age.