Before Ben & Jerry's Launched Their Ice Cream in the United

question 90

Multiple Choice

Before Ben & Jerry's launched their ice cream in the United Kingdom,the company conducted extensive research to determine whether the package design was appropriate.The research indicated that British consumers perceived the colors differently than U.S.consumers.The package design was changed accordingly.This type of strategy can be defined as:

• A)product-communications extension.
• B)product extension-communications adaptation.
• C)product adaptation-communications extension.
• D)product-communication adaptation.
• E)product invention.

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Definitions:

Primitive Type

Basic data types provided by a programming language as building blocks, such as int, char, and float in Java.

Unboxing

The automatic conversion of an object of a wrapper class (like Integer or Boolean) back into its corresponding primitive type.

Math Method

Functions or routines in programming that perform mathematical operations such as addition, subtraction, multiplication, and division.

Whole Number

An integer value that is non-negative, including zero and all positive integers.