Hindustan Lever Recently Developed a Hard Candy Flavored with Natural

question 31

Multiple Choice

Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells profitably in India for the equivalent of 1 cent per piece. This is Hindustan Lever's first-ever candy product. What strategy is evident here?

• A)product-communications extension
• B)product extension-communications adaptation
• C)product adaptation-communications extension
• D)dual adaptation
• E)product invention

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Definitions:

Variable Costs

Expenses that vary directly with the volume of output or operations.

Full-Service Restaurant

A dining establishment that offers a wide range of services including table service, food, and drinks, as opposed to limited-service or fast-food restaurants.

Affluence

The state of having a great deal of wealth or material prosperity, often associated with a high standard of living and consumption.

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