After Four Years of Product Development, Procter & Gamble Recently

question 40

Multiple Choice

After four years of product development, Procter & Gamble recently introduced a new, improved disposable diaper. Pampers Rash Guard diapers are designed to prevent diaper rash and represent the first time a company has made a medical claim for its diapers. What kind of innovation do the new diapers represent?

• A)platform-based innovation
• B)dynamically continuous innovation
• C)discontinuous innovation
• D)continuous innovation
• E)none of the above

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Definitions:

Perceived Authority

The extent to which an individual is viewed by others as knowledgeable or powerful in a particular area or situation, affecting their influence over others.

Ethics

A branch of philosophy that deals with questions about morality, including the rightness and wrongness of actions, virtues and vices, and good and evil.

Aggression

Behavior that is intended to harm or injure another being who is motivated to avoid such treatment.

Nazi Germany

The period in Germany from 1933 to 1945 under the dictatorship of Adolf Hitler, marked by totalitarian rule and the mass extermination of Jews and other groups.