Examples of Effective Global Marketing by McDonald's Include Both Standardized

question 15

Multiple Choice

Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements.Which of the following does not represent a localized element?

• A) It serves McAloo tikki potato burger in India.
• B) It uses the advertising slogan "I'm lovin' it."
• C) It operates themed dining cars on the Swiss national rail system.
• D) It has home delivery service in India.
• E) It has slang nicknames such as MakDo in Philippines and McDo in France.

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Definitions:

Conditioned Stimulus

A formerly neutral stimulus that, following its pairing with an unconditioned stimulus, ends up provoking a conditioned response.

Unconditioned Response

A natural, automatic reaction to a stimulus that occurs without prior learning or conditioning.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, is able to elicit a conditioned response on its own.

Conditioned Response

A learned reaction to a conditioned stimulus that occurs because of previous conditioning.