McDonald's Restaurants Are Found in More Than 118 Countries

question 17

Multiple Choice

McDonald's restaurants are found in more than 118 countries.To ensure high levels of consistency and quality,the company's far-flung restaurant system incorporates many standardized elements (e.g.restaurant design,burgers/fries/soft drinks as basic menu offerings) .However,McDonald's also prides itself on sourcing many of its food inputs (e.g.potatoes and dairy products) in individual host countries.McDonald's strives to be locally responsive-it creates new menu items specifically designed with local eating customs and preferences in mind.Typically,McDonald's forms joint ventures with local partners,a tactic that ensures that a local "face" is associated with the company.Finally,McDonald's has been in many country markets long enough that a new generation of consumers has grown up with McDonald's and are not aware of the company's U.S.origins.On the basis of this summary,what is the highest stage of corporate development that McDonald's arguably has achieved?

• A) international
• B) multinational
• C) global
• D) transnational
• E) myopic

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Definitions:

Foreign Currency Futures

A standardized contract to buy or sell a specific currency at a specified price on a future date, used for hedging or speculation on currency movements.

Australian Dollar

The currency of Australia, often represented by the symbol AUD in financial transactions.

S&P 500 Index

A U.S. stock market index that measures the stock performance of 500 prominent companies listed on the NYSE or NASDAQ, using their market caps.