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How Do Ethnocentric Orientations of a Company Differ from Polycentric

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Essay

How do ethnocentric orientations of a company differ from polycentric orientations? Give examples of how companies react under both orientations.


Definitions:

Covert Observational Measures

Covert observational measures refer to methods used in research to observe and gather data on subjects' behavior without them being aware of the observation, ensuring natural behavior is recorded.

Entitativity

The perception of a group as a single, cohesive entity, regardless of the actual level of coherence or unity among its members.

Correlation

A statistical measure that indicates the extent to which two or more variables fluctuate together, showing the strength and direction of a relationship between them.

Correlation

Is a statistical measure that indicates the extent to which two or more variables fluctuate together, showing the strength and direction of their relationship.

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