Examlex
By using ________, we form an impression about a person based on a single characteristic, such as intelligence or appearance.
Social Actor
An individual or organization that plays a role in a social context, influencing and being influenced by the social structure.
Evaluative Criteria
Standards or benchmarks that consumers use to judge the merits of competing products or services.
Affective Choice
A psychological concept where individuals make decisions based on emotions, feelings, or moods rather than purely on objective criteria.
Evaluative Criteria
Standards or benchmarks that consumers use to judge the merits of competing options.
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